Freemium Model Impact Calculator: Boost Your SaaS Startup’s Growth
A freemium model lets users try basic features for free while a small share—about 3.3 %—later upgrade to paid tiers (OpenView, 2020). This calculator projects revenue and user growth by combining your current metrics with expected conversion and acquisition increases.
Freemium Model Impact Calculator
Calculation Results:
★ Add to Home Screen
×
Follow these steps:
Tap the Share button at the bottom of the browser
Scroll down and tap “Add to Home Screen”
Tap “Add” to confirm
Follow these steps:
Tap the menu icon (⋮) in the top right
Tap “Add to Home screen”
Tap “Add” to confirm
Follow these steps:
Click the menu icon (⋮) in the top right
Click “Bookmarks”
Click “Bookmark this tab” or press Ctrl+D (Cmd+D on Mac)
Is this tool helpful?
Thanks for your feedback!
How to use the tool
Current monthly revenue (USD) – type figures such as 9 200 or 27 450.
Current number of paying users – try 185 or 760.
Conversion rate from free to paid (%) – enter 4.2 or 8.5.
Projected free users – test 12 500 or 30 000.
(Optional) Current monthly user acquisition – sample values 95 or 310.
(Optional) Estimated % acquisition lift with freemium – input 18 or 55.
The median freemium-to-paid conversion range is 2–5 % (OpenView SaaS Benchmarks, 2020).
Average SaaS ARPU for SME-focused tools is $30–$50 (ProfitWell Monetization Report, 2021).
Customer-acquisition cost for product-led SaaS averages $205 (Bessemer “State of the Cloud”, 2023).
Companies using freemium report 25 % faster lead growth (HubSpot Product-Led Growth Study, 2022).
FAQ
What is a freemium model?
A freemium model offers core features free and charges for advanced capabilities, lowering adoption friction (OpenView, 2020).
How does the calculator find projected revenue?
It adds new paid revenue—calculated from free users, conversion rate and ARPU—to your current monthly revenue.
Why input paying users if revenue already entered?
Paying user count lets you cross-check ARPU and validate whether your revenue figure is realistic.
What’s a healthy SaaS conversion rate?
Benchmarks place healthy freemium conversion at 3–7 %; below 2 % needs pricing or onboarding tweaks (ProductLed, 2023).
How accurate are projections?
Outputs rely on your inputs; variance comes from ARPU changes, seasonality and churn, which the tool does not model.
Can I model multiple pricing tiers?
Yes—run separate scenarios with different ARPU values to approximate each tier’s contribution.
Does user acquisition lift compound over time?
The calculator shows monthly impact only; use cohort analysis for compounding effects (Reforge Growth Handbook, 2021).
What’s the quickest win after seeing results?
First, verify onboarding flows; 86 % of upgrades happen within 30 days (Appcues Benchmarks, 2022).
Important Disclaimer
The calculations, results, and content provided by our tools are not guaranteed to be accurate, complete, or reliable. Users are responsible for verifying and interpreting the results. Our content and tools may contain errors, biases, or inconsistencies. We reserve the right to save inputs and outputs from our tools for the purposes of error debugging, bias identification, and performance improvement. External companies providing AI models used in our tools may also save and process data in accordance with their own policies. By using our tools, you consent to this data collection and processing. We reserve the right to limit the usage of our tools based on current usability factors. By using our tools, you acknowledge that you have read, understood, and agreed to this disclaimer. You accept the inherent risks and limitations associated with the use of our tools and services.
