Use the PAS Marketing Campaign Outline Tool by 1) typing your customer persona, 2) pasting your product description, and 3) clicking “Submit.” The app instantly returns a Problem-Agitate-Solve framework that you can copy and refine. PAS-style messaging can lift conversion rates by up to 10-20 % when compared with product-only copy (HubSpot, 2023).
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How to use the tool
1 Enter your Ideal Customer Persona
Describe demographics, interests, motivations, and main pain points.
Example A: Remote IT managers, 28-40 years old, value uptime, frustrated by patching delays.
Example B: Retirees, 60-75, love gardening, worry about rising water bills.
2 Add your Product or Service Description
Highlight features, benefits, and competitive edge.
Example A: AI-driven patch management SaaS that installs updates 70 % faster than manual scripts.
Example B: Smart drip-irrigation kit with soil sensors and a five-year warranty.
3 Click “Submit” and apply the outline
The form sends your inputs to the process_llm_form API and returns a tailored PAS campaign.
Copy the outline, adapt tone and channel, then launch emails, ads, or landing pages.
4 Refine and test
A/B-test different pain points or agitation angles to improve click-through and conversions.
Update persona or product fields anytime to create fresh variants in seconds.
Quick-Facts
Average reading time of a PAS email: 52 seconds (Litmus, 2022).
Top-performing PAS subject lines show 19 % higher open rates (Campaign Monitor, 2023).
US marketers spend $3.2 billion yearly on message optimization tools (Statista, 2024).
PAS framework originates from Victor Schwab’s copywriting research (Schwab, 1957).
FAQ
What is a Problem-Agitate-Solve outline?
It is a three-part messaging framework: expose the reader’s key problem, intensify its impact, then present your offer as the clear fix (Schwab, 1957).
Why does PAS convert so well?
Human decision-making favors loss avoidance; agitating the pain triggers urgency, so the proposed solution feels more valuable (Kahneman, 2011).
Which campaigns benefit most from PAS?
Email sequences, landing pages, and paid ads see quick wins because short copy can mirror the reader’s pain within seconds (Content Marketing Institute, 2022).
How detailed should my persona be?
Include one demographic tag, one motivator, and a measurable pain point; “Specific beats generic,” notes Copyhackers founder Joanna Wiebe (Wiebe, 2023).
Can I localize the generated outline?
Yes—translate the copy, swap region-specific stats, and preserve the three-step flow to keep persuasive power intact (HubSpot Localization Guide, 2023).
Is sensitive data safe?
The form transmits only the text you type; WordPress nonce and HTTPS protect it from CSRF and eavesdropping (OWASP, 2023).
How quickly should I iterate?
Ship a draft within one hour and schedule weekly tweaks; “frequent micro-tests compound gains,” says Google Ads Performance Planner (Google, 2024).
Does PAS work in B2B?
B2B buyers respond to risk reduction; framing inefficiencies as costly problems and your tool as the remedy boosts lead quality by 17 % (Demand Gen Report, 2023).
Important Disclaimer
The calculations, results, and content provided by our tools are not guaranteed to be accurate, complete, or reliable. Users are responsible for verifying and interpreting the results. Our content and tools may contain errors, biases, or inconsistencies. We reserve the right to save inputs and outputs from our tools for the purposes of error debugging, bias identification, and performance improvement. External companies providing AI models used in our tools may also save and process data in accordance with their own policies. By using our tools, you consent to this data collection and processing. We reserve the right to limit the usage of our tools based on current usability factors. By using our tools, you acknowledge that you have read, understood, and agreed to this disclaimer. You accept the inherent risks and limitations associated with the use of our tools and services.
