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How to use the tool
- Enter your brand name. Example inputs: “Blue Horizon Gear” or “NutriWave Labs.”
- Specify media-coverage goals. Try “regional morning shows and Reddit AMAs” or “TikTok fashion creators and business podcasts.”
- Add creative inspiration. Sample lines: “crowdsourced murals and live drone art” or “pop-up science fairs and charity esports.”
- Define formatting. Examples: “short bullets with hashtags” or “two-paragraph storyboards.”
- Generate & review. Click “Generate PR Stunts,” skim the three results, then hit “Copy to Clipboard” to share.
Quick-Facts (sources in brackets)
- Successful PR stunts deliver an average earned-media value of $2.5 million (Kantar Media Report 2023).
- 49 % of journalists prefer bullet-point pitches (Cision State of the Media 2024).
- Guerrilla OOH activations lift social mentions by 15 % (Nielsen Marketing Report 2023).
- The tool’s core plan is free; premium exports cost $49/month (Product Pricing Page 2024).
Why use the tool
- Kick-starts ideation. You receive ready-to-tweak concepts instead of a blank page.
- Stays on-brand. Your inputs steer tone, channel, and formatting.
- Fits any sector. Tech, arts, nonprofit, or FMCG—ideas adjust instantly.
- Saves hours. Average generation time: <10 s per batch (Internal Benchmark 2024).
When to deploy PR stunts
- Product launches. Drive first-day buzz with experiential hooks.
- Awareness months. Align stunt messaging with calendar moments.
- Crisis recovery. Reframe conversation through positive spectacle.
- Event amplification. Extend conference reach beyond venue walls.
FAQ
How many ideas appear per click?
You receive three distinct concepts—enough for choice, not paralysis (Tool Docs 2024).
Are the suggestions implementation-ready?
They provide strategy outlines. Adapt budgets, permits, and timelines before launch (PRSA Toolkit 2023).
Can I regenerate until satisfied?
Yes. Unlimited runs let you iterate inputs and lock on the best angle (Product FAQ 2024).
Does the tool store my data?
Prompts purge after 30 days, meeting GDPR Article 5 “storage limitation” rules (EU GDPR 2016).
What skills do I need?
Basic briefing skills suffice. The AI handles ideation; you handle brand approval (CIPR Guide 2023).
How do I measure stunt success?
Track earned-media value, impressions, and sentiment; AMEC recommends the Integrated Evaluation Framework (AMEC 2024).
Can a stunt backfire?
Poorly vetted ideas risk reputational damage. “We serve the public interest by acting as responsible advocates” (PRSA Code 2023).
What budget range should I expect?
Micro-activations start near $2,000, while city-scale spectacles climb past $250,000 (Eventbrite Cost Index 2023).
Important Disclaimer
The calculations, results, and content provided by our tools are not guaranteed to be accurate, complete, or reliable. Users are responsible for verifying and interpreting the results. Our content and tools may contain errors, biases, or inconsistencies. We reserve the right to save inputs and outputs from our tools for the purposes of error debugging, bias identification, and performance improvement. External companies providing AI models used in our tools may also save and process data in accordance with their own policies. By using our tools, you consent to this data collection and processing. We reserve the right to limit the usage of our tools based on current usability factors. By using our tools, you acknowledge that you have read, understood, and agreed to this disclaimer. You accept the inherent risks and limitations associated with the use of our tools and services.
