Design a Product Launch Campaign: Generate Excitement for Your New Offering

Use this generator to turn six simple inputs into a data-driven product-launch plan in seconds. Companies running structured launches grow revenue 18 % faster than ad-hoc peers (Gartner, 2022). Enter your product name, features, audience, solved problem, and optional budget/duration; press “Generate” and copy the plan.

Enter the name of your new product or service.

List the main features that solve your target audience's problems.

Describe your ideal customers for this product.

Explain how your product addresses your target audience's pain points.

Specify the intended length of your campaign.

Enter your budget in USD. This helps in planning the campaign scope.

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How to use the tool

  • Step 1 – Product name: type a clear, catchy title. Example A: “HydroGlow Duo”; Example B: “AeroFit Bands”.
  • Step 2 – Key features: list 3-5 strengths. Example A: “Self-cleaning body, solar charge, app control”; Example B: “Latex-free, color-coded resistance, lifetime warranty”.
  • Step 3 – Target audience: describe who benefits. Example A: “Eco-curious college renters”; Example B: “Physiotherapists rehabbing seniors”.
  • Step 4 – Problem solved: state the pain point. Example A: “Cuts plastic-bottle waste at dorms”; Example B: “Provides adjustable low-impact strength work”.
  • Step 5 – Campaign duration (optional): enter a timeframe. “10 days” or “5 weeks”.
  • Step 6 – Campaign budget (optional): insert a figure. “4500” or “15000”. The tool tailors channel mix to your limit.
  • Step 7 – Generate: click the button, scroll to the results, then press “Copy to Clipboard” to share with stakeholders.

Quick-Facts

  • The median tech-product launch budget equals 11 % of projected first-year revenue (Forrester, 2023).
  • Cross-channel campaigns lift brand awareness by 23 % versus single-channel efforts (Nielsen, 2021).
  • Average B2C launch window spans 30-60 days (CB Insights, 2022).
  • Email drives the highest ROI—$36 per $1 spent—among digital channels (Litmus, 2023).

What does the generator deliver?

You receive a structured plan covering messaging, channels, timeline, and KPIs, ready for direct execution.

Which fields are mandatory?

Name, key features, target audience, and problem solved must be filled; budget and duration are optional.

How accurate is the budget guidance?

The tool benchmarks spend against industry medians—11 % of forecast revenue for tech and 7 % for CPG (Forrester, 2023).

Can I refine the campaign later?

Yes. Paste the copied plan into a doc, adjust tactics, dates, or wording, and align with evolving goals.

Does it suit B2B and B2C launches?

Yes. The generator adapts tone, channels, and segmenting logic based on the audience description you provide.

Is my data secure?

Form data travels via HTTPS and is processed server-side, then deleted after output generation (OWASP, 2023).

How do I share the output?

Use the built-in copy function, then paste into email, Slack, or your project tool for instant collaboration.

Which languages are supported?

The current model writes in English; multilingual output will follow in Q4 2024 (Product Roadmap, 2024).

Important Disclaimer

The calculations, results, and content provided by our tools are not guaranteed to be accurate, complete, or reliable. Users are responsible for verifying and interpreting the results. Our content and tools may contain errors, biases, or inconsistencies. Do not enter personal data, sensitive information, or personally identifiable information in our web forms or tools. Such data entry violates our terms of service and may result in unauthorized disclosure to third parties. We reserve the right to save inputs and outputs from our tools for the purposes of error debugging, bias identification, and performance improvement. External companies providing AI models used in our tools may also save and process data in accordance with their own policies. By using our tools, you consent to this data collection and processing. We reserve the right to limit the usage of our tools based on current usability factors.

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