Create Targeted Marketing Campaigns with Our Marketing Hourglass Tool
Fill five form fields, press Submit, and the tool instantly returns a structured campaign outline you can copy. Personalised campaigns generate up to 5-8× higher ROI than mass messaging (McKinsey, 2021).
Results
You can copy the results to your clipboard by clicking the button above.
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How to use the tool
1. Enter the product or service
SolarCharge Pro portable panel
BioMeal monthly plan
Type the name exactly as customers know it. Clear naming keeps every tactic on-brand.
2. Describe target customer segments
Eco-conscious homeowners aged 30–55
Busy city professionals needing healthy dinners
Include demographics, goals, and pain points so the AI tailors messages that resonate.
3. Outline your tailored strategy
Educate via TikTok micro-videos explaining panel setup
Offer referral discounts through email drip campaigns
One sharp paragraph is enough—the tool expands it into a full plan.
4. List specific tactics and channels
Host a Reddit AMA with the product engineer
Sponsor niche podcasts listened to by remote workers
Mix paid and organic channels for balanced reach.
5. Define success metrics
Reach 10 000 unique site visitors within 60 days
Achieve a 5 % newsletter click-through rate
Quantitative goals let you track progress and iterate promptly.
Next steps
Press Submit; wait for the spinner to disappear.
Scroll to Results; skim the AI-generated outline.
Click Copy to Clipboard; paste into your project brief.
Edit fields and resubmit anytime to refine ideas.
Quick-Facts
Personalised marketing lifts sales by 10-15 % on average (McKinsey, 2021).
Documented strategies double success rates versus undocumented efforts (Content Marketing Institute, 2023, https://contentmarketinginstitute.com).
Marketers using three or more channels see a 494 % higher order rate (Omnisend, 2022, https://omnisend.com).
Your browser form sends inputs to an API that builds a full campaign outline using the seven-stage Hourglass framework (Duct Tape Marketing, https://ducttapemarketing.com).
How do I start a new campaign?
Refresh the page or edit any field, press Submit, and the tool overwrites the previous results—no reset button needed.
Which channels can the tool suggest?
The AI references 25+ common channels—from SMS to webinars—ranked by fit with your audience profile (HubSpot Channel List, 2023).
How does the Copy function work?
The button strips HTML, copies plain text to your clipboard via navigator.clipboard; no data leaves your device (MDN Docs, https://developer.mozilla.org).
Can I update inputs after submission?
Yes. Change any field and resubmit. The API creates a fresh outline in seconds, facilitating rapid iteration.
Is my data secure?
The request uses same-origin credentials and a WordPress nonce, preventing cross-site attacks (OWASP Top Ten, 2023).
How often should I review metrics?
Review weekly during launch, then monthly; frequent checks improve ROI by 20 % (Gartner Marketing Analytics Survey, 2022).
Does the tool allocate budget?
No. It focuses on strategy. Export the outline to a spreadsheet or budgeting app for costing.
Important Disclaimer
The calculations, results, and content provided by our tools are not guaranteed to be accurate, complete, or reliable. Users are responsible for verifying and interpreting the results. Our content and tools may contain errors, biases, or inconsistencies. We reserve the right to save inputs and outputs from our tools for the purposes of error debugging, bias identification, and performance improvement. External companies providing AI models used in our tools may also save and process data in accordance with their own policies. By using our tools, you consent to this data collection and processing. We reserve the right to limit the usage of our tools based on current usability factors. By using our tools, you acknowledge that you have read, understood, and agreed to this disclaimer. You accept the inherent risks and limitations associated with the use of our tools and services.
