Craft Compelling Marketing Campaigns with Our SCR Framework Generator

Generate an SCR campaign outline in minutes: describe your audience, their challenge, your solution, and a clear call-to-action, then press “Generate”. Personalised campaigns boost revenue by 40 % when executed well (McKinsey, 2021).

Describe your target audience's demographics, interests, and pain points.

Describe the current situation faced by your ideal customer.

Explain the complication that arises from the situation.

Describe your product or service as the resolution to the problem.

Enter a compelling call to action for your campaign.

Specify the industry or market sector for the campaign.

Specify the desired tone for your campaign.

Enter the desired word count for the entire outline.

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How to use the tool

Enter concise, factual details in every field; the API assembles them into a ready-to-publish Situation-Complication-Resolution outline you can copy into emails, ads, or social posts.

  1. Ideal Customer Persona: capture demographics, goals, and frustrations.
    • “Urban cyclists aged 18-35 seeking safer night-riding gear.”
    • “IT managers at mid-size manufacturers juggling legacy systems and cloud migration.”
  2. Situation: define the existing context. Examples:
    • “Cyclists ride on poorly lit streets after work.”
    • “Manufacturers run production software on ageing servers.”
  3. Complication: state the obstacle that heightens urgency.
    • “Frequent near-miss accidents due to low visibility.”
    • “Unexpected downtime threatens delivery deadlines.”
  4. Product or Service (Resolution): position your offer as the answer.
    • “Rechargeable bike lights with 270° visibility and automatic brightness.”
    • “Hybrid-cloud platform that migrates critical apps in 48 hours.”
  5. Call to Action: urge immediate action, e.g., “Order before 5 p.m. for free same-day shipping.”
  6. Industry: list the segment—for instance, “Sporting Goods” or “Industrial Software.”
  7. Tone of Voice (optional): select “Bold and adventurous” or “Technical yet approachable.”
  8. Approximate Word Count (optional): set 450 for a concise outline or 750 for deeper detail.
  9. Generate & review: click “Generate Campaign Outline,” copy, then refine for platform-specific length or style.

Quick-Facts

  • Email marketing returns $36 for every $1 spent (Litmus 2021 ROI Study).
  • Personalised campaigns lift conversion rates by up to 202 % (HubSpot “State of Marketing” 2023).
  • Story-driven ads retain 22 × more information than plain facts (“Made to Stick”, Heath & Heath, 2007).
  • SCR mirrors the three-act narrative found effective in 78 % of high-performing B2B content (Content Marketing Institute, 2022).

FAQ

What does the SCR framework do?

The framework structures your message as Situation, Complication, and Resolution, guiding readers from problem recognition to solution acceptance (CMI, 2022).

How detailed should the persona be?

Include age range, role, and one dominant pain point; overly broad personas dilute relevance (Epsilon, 2018).

Can I reuse one outline across channels?

Yes. Adjust length—25 words for a tweet, 75-100 for LinkedIn, 200+ for a nurture email (Hootsuite Blog, URL).

How do I pick a tone of voice?

Match tone to audience values: safety gear buyers favour “assurance,” while tech buyers prefer “authoritative clarity” (Gartner Messaging Guide, 2021).

Why add an approximate word count?

Word limits force focus; landing pages under 500 words convert 11 % better than longer pages (Unbounce Conversion Report, 2022).

Is the generated copy unique?

The API uses your proprietary inputs, producing copy that differs from generic templates, reducing duplication risk (OpenAI Docs, 2023).

Can I edit the output freely?

Absolutely. Treat the outline as a draft; tailor language, data, and branding before publishing.

What’s a pro tip for higher engagement?

“Always close with one clear, urgent action—confusion kills clicks,” notes the Direct Marketing Association quoting its 2022 benchmark study.

Important Disclaimer

The calculations, results, and content provided by our tools are not guaranteed to be accurate, complete, or reliable. Users are responsible for verifying and interpreting the results. Our content and tools may contain errors, biases, or inconsistencies. Do not enter personal data, sensitive information, or personally identifiable information in our web forms or tools. Such data entry violates our terms of service and may result in unauthorized disclosure to third parties. We reserve the right to save inputs and outputs from our tools for the purposes of error debugging, bias identification, and performance improvement. External companies providing AI models used in our tools may also save and process data in accordance with their own policies. By using our tools, you consent to this data collection and processing. We reserve the right to limit the usage of our tools based on current usability factors.

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