Free Competitive Profile Matrix Calculator – Analyze Business Rivals

A Competitive Profile Matrix (CPM) scores your company and its rivals on the factors that really move the needle. Enter each critical-success factor, assign a weight so all weights equal 100 %, rate every firm, and the tool multiplies weight × rating to deliver a total score. The firm with the highest total is the current leader. 76 % of executives view structured competitor analysis as “essential for strategy” (Gartner, 2023).